Urubamba located 48km from Cusco on the banks of the Urubamba River is the largest town in the Sacred Valley of the Incas and sits below the imposing Chicon mountain which is snow-capped for most of the year. Most visitors to the Sacred Valley pass through Urubamba at some point or another during their stay as it is located on the only road to Ollantaytambo from Cusco.
The main attraction in Urubamba is the incredible landscape and mountains that seem to puncture the narrow valley rising in vertiginous peaks towards the sky. A photographer’s paradise, panoramic viewpoints abound particularly on the route from Cusco to Urubamba via the town of Chinchero.
Many visitors are disappointed with the town of Urubamba itself but don’t be put off by first appearances. Get off the main drag which is cluttered with touristy restaurants, gas stations and shops and head in towards the heart of this little town. Explore the Plaza de Armas or main square and the Urubamba market for a taste of local culture and check out our list of the top things to do in Urubamba here.